
Tasty
Lychee
THE #1 LYCHEE LIQUOR
Category leader – 1st Lychee Lirquor Worldwide (IWSR Report)SOHO is a sophisticated and exotic liqueur that captures the luscious flavor of the fragrant Asian lychee. It takes you on a sensory journey through the floral sweetness of this rare subtropical fruit—originating in South China with more than 2,000 years of history.
The essential base of the modern Lychee Martini— one of the most popular cocktails around the world.
HISTORY
Soho was created in 1989 in France to blend the tropical fruit with the extensive mixology knowledge of the French liquor industry.
In 1992, Soho, called Dita, was launched in the Asian market following its success in France. The trend eventually made its way to the USA in 2000.
Lychee as a flavor started to make a splash on the cocktail scene in the mid-2000s offering a disruptive, unique take on a variety of drinks.
Soho continues to be a crowd favorite in Japan where it occupies a premium position and has become a popular drink amongst female consumers.